Austria

Is There a Latin Alternative? – Answer: Yes

I won't be attending SXSW this year, so I will not know what transpired, first-hand. Now that I've put that out there, I want to say a few things about a panel that will be taking place there. The panel is called, "Is There a Latin Alternative?" For those not in the know, the answer is yes. Here is the full description of the panel: A Spanish-language band can gain instant access to the growing Hispanic audience and sponsors targeting that demographic by marketing themselves as "Latin". But how limiting is being marketed as a "Latin" band — even Latin alternative? Can bands [...]

Let’s Call It “Alternativo,” Instead of “Latin Alternative”

The emerging genre, "Latin Alternative," is a label to more or less separate some of the newer artists that have arrived on the scene over the last few years that don't exactly fit in some of the various Latin styles that many of us have come to know. Artists such as Ximena Sariñana, Café Tacuba and Zoé have been tagged with the Latin Alternative name, but the name isn't quite right.In an interview with Jasmine Garsd and Felix Contreras, who host NPR's "Alt.Latino," for About.com, Contreras brings up a good point: "Latin Alternative" is only used among those in the music industry. From [...]

iTunes Store Now Available in Latin America – Finally

iTunes announced this week that the iTunes Store has opened in several countries in Latin America. Why it took so long, who knows? The good news is that it's here and consumers from that continent can finally purchase music and more, just like many countries around the world.It's good news for Latin Alternative group, Austria, as well, as several people have reached out to the band and the label asking where they can download the music because iTunes wasn't an option in their native country.This latest move by Apple will certainly help bring Latin American music listeners and music from around the world, [...]

The Power of an Austria Song Shines Through

Many people overlook the value of a great song. When your favorite (and most likely world famous) artist's song is being covered by someone you don't know, you don't make a big deal of it; people do this quite frequently. But when an act that isn't quite a household name has its songs recorded and shared on youtube, it's a testament to the power of the the songwriter's craft.I'm not a youtube expert, but I wouldn't be surprised if there are thousands of youtube performances by people that very few of us know, who play hit songs (that we do know) and share [...]

Austria Performs in Buenos Aires and Gains Fans

As posted by the Buenos Aires Herald last week, this piece led up to a Lisandro Aristimuño show that included Austria on the bill. The preview closes by saying, "The doors open tonight at Konex at 8pm, with Austria, a band from Rosario, warming up at 8:15pm." Well, I guess "warming up" could be used as a description. More like "fired up." Buenos Aires is for all intents and purposes, Argentina, much like London is England. It's the epicenter of the country and that includes the music industry. Austria is no stranger to Buenos Aires; it knows of it's success from the country's [...]

There Will Be a Latin Alternative Music Explosion – Not Maybe

I'm not one to air my views publicly. It's not my thing; but when I'm working on something and absolutely know it's going to happen and someone says it might happen, I have to speak up. I admire Desmond Child. I love some of his songs and even had an opportunity to meet with him when he was producing some tracks with Chynna Phillips back in the 90's at the old EMI Music Publishing studio on Sunset. (He's a nice guy, by the way.) I won't, for a second, forget how talented he is and the many accomplishments he has achieved, but when [...]

Final Austria Show – Malibu

What became Austria's final performance of their Southern California tour, took place at a private party in the exclusive section of Malibu Colony, in Malibu, CA (down the block from Paris Hilton's and a few doors up from Sting's). True, people who saw the band at House of Blues the prior Wednesday were more than happy to see the band again, which added to the color and enthusiasm of the show, but those who knew little of Austria leading up to their sea-side performance, absolutely loved them. The band's set was broken up into two parts and wowed the mostly non-Spanish speaking audience [...]

Austria Takes On San Diego at The Office Bar – Sept. 11

While it was a somber day for most of the United States, Austria soldiered on by driving down to San Diego to play a popular club called The Office Bar, in the section of North Park. After a pre-show meal, the guys left their mark by banging out an explosive set that turned many heads in the room (including the bartenders'). While the The Office has been known as a place to gather to watch their beloved San Diego Chargers, the club should now be re-named "Austria's Office Bar."Next up: Austria's show 9/16, in Downey.

Austria’s Long Beach Show – Sept. 9

This was a great show, not only because of the performance, but the attendance. People had this look in their eyes that said, "Wow, so this is what good music in Spanish sounds like!" The expression on their faces was similar to many who approached the merch. table at various shows and inquired about the band. One woman quipped, "I don't even speak Spanish and I like this band!" It was a good thing the band had several pens on hand, because they signed a lot of autographs that day.