When I started to research marketing Latin Alternative music to consumers, the only two resources I utilized were the Internet and Billboard magazine. Yes, I was aware of some of the marketing basics regardless of the genre, but I wanted to customize my marketing strategy to Austria’s “Nada” album as best I could. The question that came to mind every time I began a research session was, “Why isn’t there a book or an instruction manual on how to market Latin music through the Internet?”Fortunately, I began running a filtered search on Google covering anything and everything having to do with Latin pop [...]
Austria has been invited to play at this year's Trova Rosarina Festival. The Trova Rosarina is one of the biggest festivals in Rosario, Santa Fe, Argentina. The event, which takes place Monday, March 7 at Julio Parc, will feature some of Rosario's greatest artists including Silvina Garré, Rubén Goldín, Fabián Gallardo and Adrián Abonizio. Austria was invited by Pichi de Benedictis to share the stage with him - a coveted spot for the band amongst so many luminaries. In addition, the guys will be performing their own material, much of it from their new release, "Nada." This festival has become more and more [...]
Just because someone dubs your music a certain genre doesn’t mean that you’re a part of the pack. When I first started hanging out with people in the Latin music scene such as Christian Mejia of Intoroq, I was referring to Austria as a “Rock en Español” group, but I soon found that the guys are really Latin Alternative. Once that was established, I set out to find artists that were similar to the guys so I didn’t have to constantly describe them as “Latin Coldplay” (which is still a legitimate description). The thing is, I have yet to find a group that [...]
Someone pointed out to me that Austria’s lyrics aren’t very sophisticated when translated into English. I told her that is why the songs were written in Spanish; it sounds and reads a whole lot better in the native tongue. This individual, who was trying to poke holes in Austria’s artistic reputation, then came back with, “but if you don’t speak Spanish, you won’t like the song because you don’t know what they’re saying!” I took my time formulating my answer, trying really hard not to make this person sound like a fool. “What about La Bamba?” I asked slowly. “Isn’t that song in [...]
A common response I get from people who listen to Austria’s “Nada” album is that the lyrics are such a bummer. Song titles such as “Descender” (Down), “Adormecida” (Numb), “Solo” (Alone), “Nada" (Nothing). How much can one listener take? Well guess what, some of the greatest songs every written have some of the most depressing lyrics ever written. Songs with lyrics that include, “…my baby left me…” or “I used to lover her, but I had to kill her…” or try “Girl in a comma…” These lyrics are in hit songs! So apply that to Austria. You know why people keep coming back [...]
Every band has a reason for why they chose their name. Some for very interesting and complex reasons and some out of sheer stupidity (I can name a few from the latter, but that would offend). As mentioned in my blog 2/24, several people have asked, why “Austria”? One person even asked, wouldn’t it be more appropriate if they were called “Argentina”? Noooo. The artist is trying to accomplish something. The group’s moniker is an extension of their music, no matter how ridiculous you might think it is; it’s part of who they are. So why “Austria”? I will admit, when I first [...]
Nito Mestre, a very well-known singer in Argentina, from the band Sui Generis, gave Austria a ringing endorsement. In an article in one of Argentina's top newspapers, Pagina/12, Mestre listed Austria as one of the country's stand-out up and coming bands. Check out the link: http://www.pagina12.com.ar/diario/suplementos/espectaculos/3-17269-2010-03-17.html
Austria's live performance on the TV show, "45 db," aired in Argentina tonight. In addition to their live set, the show includes interviews with the band. We hope to obtain the interview portion of the show, soon. You can check out some clips from their performance here.
Austria has sold 300 tickets in advance of their show in their hometown of Rosario. For details, go to www.austriaband.com.