What became Austria's final performance of their Southern California tour, took place at a private party in the exclusive section of Malibu Colony, in Malibu, CA (down the block from Paris Hilton's and a few doors up from Sting's). True, people who saw the band at House of Blues the prior Wednesday were more than happy to see the band again, which added to the color and enthusiasm of the show, but those who knew little of Austria leading up to their sea-side performance, absolutely loved them. The band's set was broken up into two parts and wowed the mostly non-Spanish speaking audience [...]
While it was a somber day for most of the United States, Austria soldiered on by driving down to San Diego to play a popular club called The Office Bar, in the section of North Park. After a pre-show meal, the guys left their mark by banging out an explosive set that turned many heads in the room (including the bartenders'). While the The Office has been known as a place to gather to watch their beloved San Diego Chargers, the club should now be re-named "Austria's Office Bar."Next up: Austria's show 9/16, in Downey.
This was a great show, not only because of the performance, but the attendance. People had this look in their eyes that said, "Wow, so this is what good music in Spanish sounds like!" The expression on their faces was similar to many who approached the merch. table at various shows and inquired about the band. One woman quipped, "I don't even speak Spanish and I like this band!" It was a good thing the band had several pens on hand, because they signed a lot of autographs that day.
I was probably too ambitious when I set out to blog about the Austria dates, day by day. Now that the guys have returned to Argentina and things have settled down a little, I plan to report on each of the rest of the shows. The show following Irvine was September 7 at The Juke Joint, in Anaheim, . Booked by Christian Mejia of Intoroq, the band performed a very tight set that, by now, included their signature opener, España, written and sung by Martin Rougier. Some industry came to the gig and a handful of fellow Argentineans also attended the performance. Next [...]
Austria's performance at Great Park in Irvine went very well. Sound issues delayed the set time, but once the guys got started (opening their set with Neil Young's "Buffalo Springfield"), the show went smoothly. This was not a typical Austria audience, but the crowd clearly picked up on the songs and the sound, and people inquired as to when the band would be returning.
Austria has added another webpage to their arsenal with the launch of their blog, AustriaLaBanda.com. The blog will include fresh content updated often and include updates via their Twitter feed, plus an opportunity for fans to get in touch with the guys directly.
When I started to research marketing Latin Alternative music to consumers, the only two resources I utilized were the Internet and Billboard magazine. Yes, I was aware of some of the marketing basics regardless of the genre, but I wanted to customize my marketing strategy to Austria’s “Nada” album as best I could. The question that came to mind every time I began a research session was, “Why isn’t there a book or an instruction manual on how to market Latin music through the Internet?”Fortunately, I began running a filtered search on Google covering anything and everything having to do with Latin pop [...]
So now that Austria's NADA album has finally been released, it will be interesting to see how the public perceives this Latin Alternative band. Industry has warmed to the group nicely, from Argentine Elder Statesman, Nito Mestre, to Specialty Radio, to bloggers. Even industry veterans such as Mike Busch of Emanon Records, who is very particular about the quality of recordings, commented on how good the album sounded. As far as the sound of the disc, credit goes to the band, obviously, but also to producer (and band member) Franco Mascotti and multiple Grammy winner and mastering guru, Gavin Lurssen. With all that [...]