I was probably too ambitious when I set out to blog about the Austria dates, day by day. Now that the guys have returned to Argentina and things have settled down a little, I plan to report on each of the rest of the shows. The show following Irvine was September 7 at The Juke Joint, in Anaheim, . Booked by Christian Mejia of Intoroq, the band performed a very tight set that, by now, included their signature opener, España, written and sung by Martin Rougier. Some industry came to the gig and a handful of fellow Argentineans also attended the performance. Next [...]
Austria's performance at Great Park in Irvine went very well. Sound issues delayed the set time, but once the guys got started (opening their set with Neil Young's "Buffalo Springfield"), the show went smoothly. This was not a typical Austria audience, but the crowd clearly picked up on the songs and the sound, and people inquired as to when the band would be returning.
Austria's first two shows were good, though Saturday's show in Paramount was much better, due to the fact that there was a sizable crowd to check out the band. While Friday's show at The Stardust in Downey was a really strong set, the band didn't go on until 1am. Saturday's show was an afternoon set and many people hung around to check out the group over a two-hour period. The guys play today at Great Park in Irvine.
Lautaro Gonzalez de Cap, of Austria, played solo/acoustic at Great Park in Irvine. Admittedly, a different demographic, but many of the onlookers got the message. The full band will play Great Park, next Sunday. The booker of the event would love to have the play a future date beyond 9/4, based on the album and Lautaro's performance.
Lautaro Gonzalez de Cap and Austria have been actively promoting their upcoming shows, most notably the gigs September 2nd and 7th. Lautaro will be hitting the streets of Anaheim tonight promoting the 9/7 show at The Juke Joint and tomorrow (Saturday) making the rounds in Downey for the show 9/2. Lautaro plays solo/acoustic (and unplugged) at the intimate Great Park, Sunday, from about 11am - 1pm.
After a long journey from Rosario, Argentina, Lautaro Gonzalez de Cap has arrived. Yes, Lautaro was caught in a 10-plus hour delay in Mexico City, but was on his game at his first performance in Huntington Park, this morning. A curious crowd that seemed pleasantly surprised by the music, heard an extensive Austria set that included songs usually sung by co-lead singer, Martin Rougier. Lautaro's next show is Sunday morning at Great Park, in Irivine. Lautaro/Austria dates continue through September 19, throughout Southern California.
Austria has added another webpage to their arsenal with the launch of their blog, AustriaLaBanda.com. The blog will include fresh content updated often and include updates via their Twitter feed, plus an opportunity for fans to get in touch with the guys directly.
When I started to research marketing Latin Alternative music to consumers, the only two resources I utilized were the Internet and Billboard magazine. Yes, I was aware of some of the marketing basics regardless of the genre, but I wanted to customize my marketing strategy to Austria’s “Nada” album as best I could. The question that came to mind every time I began a research session was, “Why isn’t there a book or an instruction manual on how to market Latin music through the Internet?”Fortunately, I began running a filtered search on Google covering anything and everything having to do with Latin pop [...]
Austria has been invited to play at this year's Trova Rosarina Festival. The Trova Rosarina is one of the biggest festivals in Rosario, Santa Fe, Argentina. The event, which takes place Monday, March 7 at Julio Parc, will feature some of Rosario's greatest artists including Silvina Garré, Rubén Goldín, Fabián Gallardo and Adrián Abonizio. Austria was invited by Pichi de Benedictis to share the stage with him - a coveted spot for the band amongst so many luminaries. In addition, the guys will be performing their own material, much of it from their new release, "Nada." This festival has become more and more [...]
Just because someone dubs your music a certain genre doesn’t mean that you’re a part of the pack. When I first started hanging out with people in the Latin music scene such as Christian Mejia of Intoroq, I was referring to Austria as a “Rock en Español” group, but I soon found that the guys are really Latin Alternative. Once that was established, I set out to find artists that were similar to the guys so I didn’t have to constantly describe them as “Latin Coldplay” (which is still a legitimate description). The thing is, I have yet to find a group that [...]