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Austria

More on the Austria/So Cal Tour

I was probably too ambitious when I set out to blog about the Austria dates, day by day. Now that the guys have returned to Argentina and things have settled down a little, I plan to report on each of the rest of the shows. The show following Irvine was September 7 at The Juke Joint, in Anaheim, . Booked by Christian Mejia of Intoroq, the band performed a very tight set that, by now, included their signature opener, España, written and sung by Martin Rougier. Some industry came to the gig and a handful of fellow Argentineans also attended the performance. Next [...]

2017-09-06T00:14:01+00:00October 10th, 2011|Austria, Austria Nada, Cadium Music Publishing, Cadium Recordings, Christian Mejia, Intoroq, Martin Rougier, The Juke Joint|0 Comments
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Austria @ Great Park – Great Show

Austria's performance at Great Park in Irvine went very well. Sound issues delayed the set time, but once the guys got started (opening their set with Neil Young's "Buffalo Springfield"), the show went smoothly. This was not a typical Austria audience, but the crowd clearly picked up on the songs and the sound, and people inquired as to when the band would be returning.

2017-09-06T00:16:12+00:00September 6th, 2011|Austria, Austria Nada, Cadium Music Publishing, Cadium Recordings, Great Park, Southern California Tour|0 Comments
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Austria Shows Off to Good Start

Austria's first two shows were good, though Saturday's show in Paramount was much better, due to the fact that there was a sizable crowd to check out the band. While Friday's show at The Stardust in Downey was a really strong set, the band didn't go on until 1am. Saturday's show was an afternoon set and many people hung around to check out the group over a two-hour period. The guys play today at Great Park in Irvine.

2017-09-06T00:19:02+00:00September 4th, 2011|Austria, Latin Alternative, Paramount, Southern California Tour|0 Comments
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Good Show for Lautaro at Great Park

Lautaro Gonzalez de Cap, of Austria, played solo/acoustic at Great Park in Irvine. Admittedly, a different demographic, but many of the onlookers got the message. The full band will play Great Park, next Sunday. The booker of the event would love to have the play a future date beyond 9/4, based on the album and Lautaro's performance.

2017-09-06T00:22:09+00:00August 29th, 2011|Austria, Cadium Recordings, Great Park, Lautaro Gonzalez de Cap|0 Comments
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Preparing for Sunday’s Show and Promoting Others

Lautaro Gonzalez de Cap and Austria have been actively promoting their upcoming shows, most notably the gigs September 2nd and 7th. Lautaro will be hitting the streets of Anaheim tonight promoting the 9/7 show at The Juke Joint and tomorrow (Saturday) making the rounds in Downey for the show 9/2. Lautaro plays solo/acoustic (and unplugged) at the intimate Great Park, Sunday, from about 11am - 1pm.

2017-09-06T00:25:12+00:00August 27th, 2011|Austria, de Cap, Lautaro Gonzalez de Cap, Live show, The Juke Joint, The Stardust Lounge|0 Comments
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Lautaro Gonzalez de Cap of Austria in L.A. – Plays First Show

After a long journey from Rosario, Argentina, Lautaro Gonzalez de Cap has arrived. Yes, Lautaro was caught in a 10-plus hour delay in Mexico City, but was on his game at his first performance in Huntington Park, this morning. A curious crowd that seemed pleasantly surprised by the music, heard an extensive Austria set that included songs usually sung by co-lead singer, Martin Rougier. Lautaro's next show is Sunday morning at Great Park, in Irivine. Lautaro/Austria dates continue through September 19, throughout Southern California.

2017-09-06T00:39:31+00:00August 25th, 2011|Austria, Lautaro Gonzalez de Cap, Martin Rougier, Southern California Tour|0 Comments
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Marketing Latin Alternative Music Through Social Networking Sites

When I started to research marketing Latin Alternative music to consumers, the only two resources I utilized were the Internet and Billboard magazine. Yes, I was aware of some of the marketing basics regardless of the genre, but I wanted to customize my marketing strategy to Austria’s “Nada” album as best I could. The question that came to mind every time I began a research session was, “Why isn’t there a book or an instruction manual on how to market Latin music through the Internet?”Fortunately, I began running a filtered search on Google covering anything and everything having to do with Latin pop [...]

2017-09-06T21:49:41+00:00April 21st, 2011|Austria, Austria from Argentina, Austria Nada, Cadium Music Publishing, Information about marketing Latin Alternative music to consumers using the Internet, Latin Alternative, Latin Music, Vanessa Garcia|0 Comments
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Austria to Perform at Trova Rosarina Festival

Austria has been invited to play at this year's Trova Rosarina Festival. The Trova Rosarina is one of the biggest festivals in Rosario, Santa Fe, Argentina. The event, which takes place Monday, March 7 at Julio Parc, will feature some of Rosario's greatest artists including Silvina Garré, Rubén Goldín, Fabián Gallardo and Adrián Abonizio. Austria was invited by Pichi de Benedictis to share the stage with him - a coveted spot for the band amongst so many luminaries. In addition, the guys will be performing their own material, much of it from their new release, "Nada." This festival has become more and more [...]

2017-09-06T22:12:37+00:00March 3rd, 2011|Adrián Abonizio, Austria, Austria from Argentina, Cadium Recordings, Fabián Gallardo, Latin Alternative, Nada, Pichi de Benedictis, Rubén Goldín, Silvina Garré, Trova Rosarina Festival|0 Comments
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How Does Austria Really Fit into the Latin Alternative Scene?

Just because someone dubs your music a certain genre doesn’t mean that you’re a part of the pack. When I first started hanging out with people in the Latin music scene such as Christian Mejia of Intoroq, I was referring to Austria as a “Rock en Español” group, but I soon found that the guys are really Latin Alternative. Once that was established, I set out to find artists that were similar to the guys so I didn’t have to constantly describe them as “Latin Coldplay” (which is still a legitimate description). The thing is, I have yet to find a group that [...]

2017-09-06T22:24:03+00:00March 2nd, 2011|Austria, Austria from Argentina, Cadium Recordings, Carla Morrison, Coldplay, Latin Alternative, Rock En Español, Ximena Sariñana|0 Comments
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