Marketing Latin Alternative Music Through Social Networking Sites
When I started to research marketing Latin Alternative music to consumers, the only two resources I utilized were the Internet and Billboard magazine. Yes, I was aware of some of the marketing basics regardless of the genre, but I wanted to customize my marketing strategy to Austria’s “Nada” album as best I could. The question that came to mind every time I began a research session was, “Why isn’t there a book or an instruction manual on how to market Latin music through the Internet?”Fortunately, I began running a filtered search on Google covering anything and everything having to do with Latin pop [...]