When I started to research marketing Latin Alternative music to consumers, the only two resources I utilized were the Internet and Billboard magazine. Yes, I was aware of some of the marketing basics regardless of the genre, but I wanted to customize my marketing strategy to Austria’s “Nada” album as best I could. The question that came to mind every time I began a research session was, “Why isn’t there a book or an instruction manual on how to market Latin music through the Internet?”Fortunately, I began running a filtered search on Google covering anything and everything having to do with Latin pop [...]
Austria's live performance on the TV show, "45 db," aired in Argentina tonight. In addition to their live set, the show includes interviews with the band. We hope to obtain the interview portion of the show, soon. You can check out some clips from their performance here.
Austria taped a show for Argentine television and it airs tomorrow night at 10pm, local time. To check out some of the clips from the performance, go to You Tube.