Latin Alternative Archives - Cadium

Is There a Latin Alternative? – Answer: Yes

I won't be attending SXSW this year, so I will not know what transpired, first-hand. Now that I've put that out there, I want to say a few things about a panel that will be taking place there. The panel is called, "Is There a Latin Alternative?" For those not in the know, the answer is yes. Here is the full description of the panel: A Spanish-language band can gain instant access to the growing Hispanic audience and sponsors targeting that demographic by marketing themselves as "Latin". But how limiting is being marketed as a "Latin" band — even Latin alternative? Can bands [...]

Jan Seedman2017-09-05T03:06:37+00:00March 4th, 2012|Alternativo, Austria, Cadium Music Publishing, Cadium Recordings, Café Tacuba, Latin Alternative, SXSW 2012, Ximena Sariñana, Zoé|0 Comments

Let’s Call It “Alternativo,” Instead of “Latin Alternative”

The emerging genre, "Latin Alternative," is a label to more or less separate some of the newer artists that have arrived on the scene over the last few years that don't exactly fit in some of the various Latin styles that many of us have come to know. Artists such as Ximena Sariñana, Café Tacuba and Zoé have been tagged with the Latin Alternative name, but the name isn't quite right.In an interview with Jasmine Garsd and Felix Contreras, who host NPR's "Alt.Latino," for About.com, Contreras brings up a good point: "Latin Alternative" is only used among those in the music industry. From [...]

Jan Seedman2017-09-05T04:34:54+00:00December 20th, 2011|Alt.Latino, Alternativo, Austria, Cadium Music Publishing, Cadium Recordings, Cisco DeLuna, Felix Contreras, Jasmine Garsd, Latin Alternative, Ximena Sariñana|0 Comments

iTunes Store Now Available in Latin America – Finally

iTunes announced this week that the iTunes Store has opened in several countries in Latin America. Why it took so long, who knows? The good news is that it's here and consumers from that continent can finally purchase music and more, just like many countries around the world.It's good news for Latin Alternative group, Austria, as well, as several people have reached out to the band and the label asking where they can download the music because iTunes wasn't an option in their native country.This latest move by Apple will certainly help bring Latin American music listeners and music from around the world, [...]

Jan Seedman2017-09-05T04:28:26+00:00December 17th, 2011|Austria, Cadium Music Publishing, Cadium Recordings, iTunes, iTunes Store, Latin Alternative, Latin America|0 Comments

The Power of an Austria Song Shines Through

Many people overlook the value of a great song. When your favorite (and most likely world famous) artist's song is being covered by someone you don't know, you don't make a big deal of it; people do this quite frequently. But when an act that isn't quite a household name has its songs recorded and shared on youtube, it's a testament to the power of the the songwriter's craft.I'm not a youtube expert, but I wouldn't be surprised if there are thousands of youtube performances by people that very few of us know, who play hit songs (that we do know) and share [...]

Jan Seedman2017-09-05T04:30:56+00:00November 24th, 2011|Adormecida, Austria, Cadium Music Publishing, Cadium Recordings, Latin Alternative, Martin Rougier, Nada, Talking Heads, Taylor Swift, youtube|0 Comments

The Future of Latin Alternative, Pondered

Gabriel San Roman also picked up on the story of Desmond Child's prediction of the future of Latin Alternative, in his 'pondering' column of the OC Weekly today. San Roman sites his own experiences of border radio stations playing bi-lingual rock music within the same block - just what Christian Mejia was talking about. Also, San Roman's observation of what was said at the Latin Grammys the other night is also eye-opening. While it might be a bit fuzzy, I'm starting to see a picture developing of the Latin music industry dancing around the issue of firmly launching the Alternative format at commercial [...]

Jan Seedman2017-09-05T20:02:37+00:00November 15th, 2011|Cadium Music Publishing, Cadium Recordings, Desmond Child, Gabriel San Roman, Latin Alternative, OC Weekly|0 Comments

There Will Be a Latin Alternative Music Explosion – Not Maybe

I'm not one to air my views publicly. It's not my thing; but when I'm working on something and absolutely know it's going to happen and someone says it might happen, I have to speak up. I admire Desmond Child. I love some of his songs and even had an opportunity to meet with him when he was producing some tracks with Chynna Phillips back in the 90's at the old EMI Music Publishing studio on Sunset. (He's a nice guy, by the way.) I won't, for a second, forget how talented he is and the many accomplishments he has achieved, but when [...]

Jan Seedman2017-09-05T20:34:49+00:00November 12th, 2011|Austria, Cadium Recordings, Carla Morrison, Christian Mejia, Coldplay, Desmond Child, Hello Seahorse, KROQ, Latin Alternative, Rosario, Ximena Sariñana, Zoé|0 Comments

Marketing Latin Alternative Music Through Social Networking Sites

When I started to research marketing Latin Alternative music to consumers, the only two resources I utilized were the Internet and Billboard magazine. Yes, I was aware of some of the marketing basics regardless of the genre, but I wanted to customize my marketing strategy to Austria’s “Nada” album as best I could. The question that came to mind every time I began a research session was, “Why isn’t there a book or an instruction manual on how to market Latin music through the Internet?”Fortunately, I began running a filtered search on Google covering anything and everything having to do with Latin pop [...]

Jan Seedman2017-09-06T21:49:41+00:00April 21st, 2011|Austria, Austria from Argentina, Austria Nada, Cadium Music Publishing, Information about marketing Latin Alternative music to consumers using the Internet, Latin Alternative, Latin Music, Vanessa Garcia|0 Comments

Austria to Perform at Trova Rosarina Festival

Austria has been invited to play at this year's Trova Rosarina Festival. The Trova Rosarina is one of the biggest festivals in Rosario, Santa Fe, Argentina. The event, which takes place Monday, March 7 at Julio Parc, will feature some of Rosario's greatest artists including Silvina Garré, Rubén Goldín, Fabián Gallardo and Adrián Abonizio. Austria was invited by Pichi de Benedictis to share the stage with him - a coveted spot for the band amongst so many luminaries. In addition, the guys will be performing their own material, much of it from their new release, "Nada." This festival has become more and more [...]

Jan Seedman2017-09-06T22:12:37+00:00March 3rd, 2011|Adrián Abonizio, Austria, Austria from Argentina, Cadium Recordings, Fabián Gallardo, Latin Alternative, Nada, Pichi de Benedictis, Rubén Goldín, Silvina Garré, Trova Rosarina Festival|0 Comments

How Does Austria Really Fit into the Latin Alternative Scene?

Just because someone dubs your music a certain genre doesn’t mean that you’re a part of the pack. When I first started hanging out with people in the Latin music scene such as Christian Mejia of Intoroq, I was referring to Austria as a “Rock en Español” group, but I soon found that the guys are really Latin Alternative. Once that was established, I set out to find artists that were similar to the guys so I didn’t have to constantly describe them as “Latin Coldplay” (which is still a legitimate description). The thing is, I have yet to find a group that [...]

Jan Seedman2017-09-06T22:24:03+00:00March 2nd, 2011|Austria, Austria from Argentina, Cadium Recordings, Carla Morrison, Coldplay, Latin Alternative, Rock En Español, Ximena Sariñana|0 Comments

Are Austria’s Lyrics Any Good?

Someone pointed out to me that Austria’s lyrics aren’t very sophisticated when translated into English. I told her that is why the songs were written in Spanish; it sounds and reads a whole lot better in the native tongue. This individual, who was trying to poke holes in Austria’s artistic reputation, then came back with, “but if you don’t speak Spanish, you won’t like the song because you don’t know what they’re saying!” I took my time formulating my answer, trying really hard not to make this person sound like a fool. “What about La Bamba?” I asked slowly. “Isn’t that song in [...]

Jan Seedman2017-09-06T22:28:02+00:00March 1st, 2011|Alt.Latino, Austria, Austria from Argentina, Cadium Recordings, Lyrics in Spanish, Nada, The Latin Alternative|0 Comments