Is There a Latin Alternative? – Answer: Yes

I won't be attending SXSW this year, so I will not know what transpired, first-hand. Now that I've put that out there, I want to say a few things about a panel that will be taking place there. The panel is called, "Is There a Latin Alternative?" For those not in the know, the answer is yes. Here is the full description of the panel: A Spanish-language band can gain instant access to the growing Hispanic audience and sponsors targeting that demographic by marketing themselves as "Latin". But how limiting is being marketed as a "Latin" band — even Latin alternative? Can bands [...]