[NOTE: this is probably a long read, so if you’re looking for immediate gratification, listeners like the song, regardless of the lack of promotion it has received.]

A little over a year ago, “Good in Goodbye,” the last track on Catch Your Breath’s debut album, Shame On Me, was released. Unfortunately, the song went out into the world with little fanfare. The “why” would require a whole other blog entry, but the point is that even though very little was done to promote the song and even though there was no formal video to accompany the melancholy, downtempo rock track, it is one of the most streamed Catch Your Breath songs (on a daily basis), according to Spotify.

Why is that? Bots, perhaps? A kind algorithm? How about, the other songs on the album are lousy?

None to the above.

What it comes down to is that people have listened to the song and they like it and connect with it, somehow.

So that this all makes sense, here is some backstory on “Good in Goodbye.”

The Beginning

The original release of Shame On Me was in 2023, but “Good in Goodbye,” as well as a few other tracks, were not included on the album. Due to some back and forth between the label and the band, the song was added to the Texas rockers’ debut collection as part of its re-release the following year with “bonus” songs. “Good in Goodbye” finally hit the streets September 27, 2024.

While the band did promote the potential multi radio formatted track on social media, a formal video was not released, as mentioned. So, the song quickly became an orphan, if you will, and after a Spotify debut release of about 30,000 streams (all of the streaming numbers listed in this story are according to Spotify stats), the track dropped to about 10,000 a day the first week and then dropped even further to about 6,000-8,000 streams a day, thereafter.

Call To Action

The oft ignored crossover song continued to tread in the same low numbers for weeks with apparently no end in sight. Then, towards the end of ’24, the daily numbers hit around 12,000 a day, from time to time. By January, it began to randomly hit 16,000 a day – all with no promotion.

Not satisfied with the pace of the progress, and even more importantly, with the fear that the song would fall off the world’s radar, this publisher decided to do a small social media campaign with one of the song’s co-writers (and Cadium writer), Curtis Martin (Cadium writer, Chris Linck, is also a co-writer on the song). Digital marketing expert, Dan Gerstl, was hired to put the campaign in play.

While I am one of those A&R types who comes to his own conclusion about whether a song has the goods or not, it isn’t a bad idea to get feedback from others. After listening to GIG, Gerstl agreed that the song had notable characteristics, but it wasn’t until after the first week into the campaign that (using the song’s visualizer on YouTube) a picture began to emerge: of all who viewed the visualizer, 46% listened/viewed at least 75% of the way through it. In Social Media speak, according to Gerstl, 46% is an unusually high number – especially without a video.

All of this, of course, was not surprising to me, as the song has a killer verse, a killer chorus, a great bridge and exquisite production (thank you, Curtis). But with all of those elements, the lyrics telling the story of a relationship’s painful demise was the cherry on top. In my view, the perfect song.

Unfortunately, the YouTube views didn’t move the needle much on Spotify, but then something unexpected happened: about a month after the campaign ended, the numbers spiked again…and then again after that.

Rising Numbers

A pattern was emerging after a year of GIG’s release: while some CYB tracks were fading, “Good in Goodbye” was very gradually growing its streams – and the numbers continue to grow – hitting its second highest daily streaming count (25,000) and third highest week (136,000) (week ending 10/26/25).

So what does this all mean? Possibly that the song resonates with people when they hear it, and they might even be sharing it with others.

Will the song catch a break and get a sync placement (it made it to last year’s American Idol reel, but didn’t get licensed)? No one really knows, but if the slow and steady increase in awareness of “Good in Goodbye” continues, we could have a Long Tail on our hands.

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